Social Media & Content Manager
Aushorse Marketing Pty Ltd | full-time
Sydney, NSW
Job Description
Want to tell the stories behind Australia’s best thoroughbreds? We’re looking for a Social Media & Content Manager to own the Aushorse and TBA social channels and grow our audiences in Australia and around the world.
Aushorse promotes Australian thoroughbreds to owners, investors and breeders worldwide. Thoroughbred Breeders Australia (TBA) is the national peak body for the breeding industry. Together, we work to keep Australia a premier source of elite thoroughbreds.
This is a newly created, hands-on role. You’ll be at the sales, race days and industry events, capturing content and turning it into posts people engage with. It suits someone creative and organised who’s ready to take ownership.
Why join us:
• A new role you can shape from day one
• Travel to major thoroughbred sales, race meetings and industry events, in Australia and possibly overseas
• Work across two leading industry brands
• Based in Melbourne or Sydney, with hybrid working
Job Responsibilities
• Plan the content calendar, and schedule, publish and optimise posts
• Capture short-form video and photos at shoots, sales and events
• Write captions and campaign copy, and create simple graphics from brand templates
• Publish and maintain video and content on the Aushorse website, including SEO
• Manage comments and messages, and build a positive online community
• Support campaigns, events and EDMs
• Report monthly on performance and recommend what to do next
Job Requirements
• A track record of growing online audiences
• Strong copywriting and editing skills
• Confidence shooting photos and short-form video in fast-moving environments
• Experience with website CMS and social scheduling tools
• Skills in Canva, Illustrator and Photoshop, and an interest in using AI tools
• The ability to read performance data and act on it
• Strong organisation and a willingness to travel
• Experience in racing, breeding or sport highly regarded
